Author Archives: Matthew Trowbridge

Leveraging the Power of Design and Design Thinking for Public Health

Oct 8, 2013, 10:00 AM, Posted by Matthew Trowbridge

AIGA UVA Design

It is increasingly clear that solutions for our most pressing and challenging public health issues will ultimately hinge on designing environments that encourage healthy behavior choices by making them more available, economical, and enjoyable.

Traditional public health approaches are not perfectly suited to this task. For example, epidemiological studies allow us to measure the association between environmental design features such as parks or sidewalks and walking behavior, but these experimental data are generally insufficient to be either actionable by decision-makers or effective in prompting behavior change. As Jeff Speck, urban planner and theorist, observes in his recent book Walkable City: How Downtown Can Save America, One Step at a Time:

The pedestrian is an extremely fragile species, the canary in the coal mine of urban livability. Under the right conditions, this creature thrives and multiplies. But creating those conditions requires attention to a broad range of criteria, some more easily satisfied than others.”

Public health must improve its ability to develop multi-dimensional interventions to more successfully provide environments and experiences that encourage positive health outcomes.  Put another way, public health must develop its capacity for design thinking.

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