Oct 10, 2013, 10:13 AM, Posted by Kathryn Thomas
When I see top athletes hawking junk foods and sugary beverages, it makes me want to blow a whistle and call a foul. When men and women who are at the peak of their athletic prowess push products that do nothing to contribute to peak performance, our nation’s kids are getting the wrong messages.
A new study by the Rudd Center on Food Policy & Obesity at Yale University shows that the vast majority of foods and beverages touted by top athletes are unhealthy products, like sports drinks, soft drinks, and fast food. It also reveals that adolescents ages 12 to 17 see the most TV ads for foods endorsed by athletes. The Robert Wood Johnson Foundation and Rudd Foundation funded the study, which appears in the November edition of Pediatrics.
So what effect might this have on kids?