Program Areas

Childhood Obesity

Pricing Strategies

RWJF Priority: Use pricing strategies—both incentives and disincentives—to promote the purchase of healthier foods

Prices can significantly affect family food choices and are emerging as an important strategy in the movement to reverse the childhood obesity epidemic. For example, when healthy foods like fruits and vegetables are more affordable, children are less likely to gain excess weight. And leading health authorities, including the Institute of Medicine, recommend new policies to reduce overconsumption of sugar-sweetened beverages, which are one of the top sources of calories in the American diet.

The resources below, from RWJF grantees and partners, explore the possible health and economic impacts of using pricing strategies to promote consumption of healthy foods and beverages and discourage consumption of unhealthy products.

Childhood Obesity Policy Priorities

From Bridging the Gap

Taxes on Soda and Snack Foods

Taxes on Soda and Snack Foods

Bridging the Gap (BTG) examines how changes in price affect consumption of sugar-sweetened beverages. BTG also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.

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More Research and Resources on Pricing Strategies

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Affordability and Obesity

July 1, 2009 | Journal Article

This article examines the relationship between obesity and the affordability of food. While some argue that the availability of certain types of foods has a causal effect on obesity, there is little definitive data supporting this claim.

A National Grassroots Campaign for Healthier Food

May 23, 2011 | Program Result

From 2009 to 2010, Active Voice, San Francisco, organized Ingredients for Change, a nationwide grassroots campaign designed to spur public awareness and advocacy around healthy food, food justice and childhood obesity.

A New Light Rail Line with Stops in Low-Income Neighborhoods

August 4, 2010 | Program Result

ISAIAH, a faith-based community organization of 90 congregations, mobilized community activists to promote the links between transportation and access to healthy foods and to bring light-rail stops to low-income neighborhoods in the Twin Cities.

Building Infrastructure to Document the U.S. Food Stream

February 1, 2013 | Journal Article

This commentary praises the detailed work of the article “Food Companies’ Calorie-Reduction Pledges to Improve U.S. Diet," which describes the independent evaluation of the Healthy Weight Commitment Foundation (HWCF) pledge to remove 1.5 trillion calories a year from the marketplace by the end of 2015.

Changing WIC Changes What Children Eat

January 1, 2013 | Journal Article

Changes in the Women, Infants, and Children (WIC) and the Healthy Lifestyle Initiative saw improved health for young children participating in the New York State (NYS) WIC program: breastfeeding mothers and mothers waiting to feed infants solid foods increased; screen time and overall overweight and obesity decreased among children in NYS under four years of age.