Program Areas

Childhood Obesity

Pricing Strategies

RWJF Priority: Use pricing strategies—both incentives and disincentives—to promote the purchase of healthier foods

Prices can significantly affect family food choices and are emerging as an important strategy in the movement to reverse the childhood obesity epidemic. For example, when healthy foods like fruits and vegetables are more affordable, children are less likely to gain excess weight. And leading health authorities, including the Institute of Medicine, recommend new policies to reduce overconsumption of sugar-sweetened beverages, which are one of the top sources of calories in the American diet.

The resources below, from RWJF grantees and partners, explore the possible health and economic impacts of using pricing strategies to promote consumption of healthy foods and beverages and discourage consumption of unhealthy products.

Childhood Obesity Policy Priorities

From Bridging the Gap

Taxes on Soda and Snack Foods

Taxes on Soda and Snack Foods

Bridging the Gap (BTG) examines how changes in price affect consumption of sugar-sweetened beverages. BTG also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.

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More Research and Resources on Pricing Strategies

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Re/Storing Nashville

May 9, 2011 | Video/Story

In Nashville, a coalition of faith leaders seeks to improve health and prevent obesity by ensuring access to healthy foods in three underserved neighborhoods without quality grocery stores.

Re/Storing Nashville

August 25, 2011 | Program Result Report

Re/Storing Nashville sought to address lack of access to healthy foods and childhood obesity in three Nashville neighborhoods by increasing residents' access to full-service grocery stores.

Special Supplement of the Journal of Hunger & Environmental Nutrition

December 14, 2009 | Journal Article

This special issue of the Journal of Hunger & Environmental Nutrition identified research opportunities to develop successful interventions within agriculture, food, and health systems, as well as policies and actions for moving toward and achieving community environments that allow healthier diets and reduced obesity.

Measuring Food Environments

April 1, 2009 | Journal Article

This article examines the measurement and study of food environments in historical context. Since food environments are believed to be linked to obesity and chronic disease, a more robust understanding of past food environment research may prove relevant for current research efforts.

Creating Gardens in 15 North Carolina Counties

September 20, 2009 | Program Result Report

FirstHealth is a nonprofit health system covering 15 counties with a network of hospitals, health and fitness centers, primary and dental care centers, and a hospice and home care program.

A New Light Rail Line with Stops in Low-Income Neighborhoods

August 4, 2010 | Program Result Report

ISAIAH, a faith-based community organization of 90 congregations, mobilized community activists to promote the links between transportation and access to healthy foods and to bring light-rail stops to low-income neighborhoods in the Twin Cities.