Pricing Strategies

RWJF Priority: Use pricing strategies—both incentives and disincentives—to promote the purchase of healthier foods

Prices can significantly affect family food choices and are emerging as an important strategy in the movement to reverse the childhood obesity epidemic. For example, when healthy foods like fruits and vegetables are more affordable, children are less likely to gain excess weight. And leading health authorities, including the Institute of Medicine, recommend new policies to reduce overconsumption of sugar-sweetened beverages, which are one of the top sources of calories in the American diet.

The resources below, from RWJF grantees and partners, explore the possible health and economic impacts of using pricing strategies to promote consumption of healthy foods and beverages and discourage consumption of unhealthy products.

Childhood Obesity Policy Priorities

Featured

A Penny-Per-Ounce Tax on Sugar-Sweetened Beverages Could Have Big Impact

Such a tax could prevent unnecessary, potentially life-threatening conditions—and help avoid billions of dollars in medical costs over a decade—according to a recent study.

Read the study

From the Food Trust

Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity

A report from The Food Trust examines in-store promotions and pricing strategies that may encourage people to buy healthier foods and beverages.

Read the report

From Bridging the Gap

Taxes on Soda and Snack Foods

Bridging the Gap (BTG) examines how changes in price affect consumption of sugar-sweetened beverages. BTG also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.

Learn more

More Research and Resources on Pricing Strategies

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Childhood Obesity Program Area

RWJF is committed to tackling one of the most urgent threats to the health of our children and families—childhood obesity. Our goal is to reverse the childhood obesity epidemic by 2015.

Fruit and Vegetable Availability and Selection

October 1, 2012 | Journal Article

Expansion of WIC foods was associated with small positive externalities on the food environment.

Pittsburgh-Area Supermarket a Showplace for Healthier Food Options

November 22, 2011 | Story

Winning Strategies in the Fight Against Childhood Obesity.

Re/Storing Nashville

August 25, 2011 | Program Result Report

Re/Storing Nashville sought to address lack of access to healthy foods and childhood obesity in three Nashville neighborhoods by increasing residents' access to full-service grocery stores.

A National Grassroots Campaign for Healthier Food

May 23, 2011 | Program Result Report

From 2009 to 2010, Active Voice, San Francisco, organized Ingredients for Change, a nationwide grassroots campaign designed to spur public awareness and advocacy around healthy food, food justice and childhood obesity.

Promoting Model Federal Policies to Improve Local Food Environments

August 1, 2011 | Program Result Report

PolicyLink, in partnership with the Food Trust and the Reinvestment Fund, developed and promoted model federal policies to improve local food environments and increase access to healthy, affordable foods.

An Analysis of Public Health Policy and Legal Issues Relevant to Mobile Food Vending

November 1, 2010 | Journal Article

Mobile food vendors can deliver nutritious food options, in particular fresh produce, to communities that are suffering high obesity rates.

A New Light Rail Line with Stops in Low-Income Neighborhoods

August 4, 2010 | Program Result Report

ISAIAH, a faith-based community organization of 90 congregations, mobilized community activists to promote the links between transportation and access to healthy foods and to bring light-rail stops to low-income neighborhoods in the Twin Cities.

Policy Solutions to the 'Grocery Gap'

March 1, 2010 | Journal Article

In this article, the authors present the Food Trust's five-step framework for increasing access to fresh, healthy food in various locales.

Sprouting Healthy Kids Promotes Local Produce and Healthy Eating Behavior in Austin, Texas, Middle Schools

October 8, 2010 | Program Result Report

The Sustainable Food Center partnered with six middle schools in Austin, Texas, to implement a program to increase children's knowledge of the food system, their consumption of fruits and vegetables and their access to local farm produce.

Philadelphia Project Works with Corner Stores to Improve Students' Snacking Choices

February 1, 2007 | Program Result Report

Staff at The Food Trust conducted a Corner Store Campaign to change the school and community environments to support healthy eating among children and adolescents.