Pricing Strategies

RWJF Priority: Use pricing strategies—both incentives and disincentives—to promote the purchase of healthier foods

Prices can significantly affect family food choices and are emerging as an important strategy in the movement to reverse the childhood obesity epidemic. For example, when healthy foods like fruits and vegetables are more affordable, children are less likely to gain excess weight. And leading health authorities, including the Institute of Medicine, recommend new policies to reduce overconsumption of sugar-sweetened beverages, which are one of the top sources of calories in the American diet.

The resources below, from RWJF grantees and partners, explore the possible health and economic impacts of using pricing strategies to promote consumption of healthy foods and beverages and discourage consumption of unhealthy products.

Childhood Obesity Policy Priorities

Featured

A Penny-Per-Ounce Tax on Sugar-Sweetened Beverages Could Have Big Impact

Such a tax could prevent unnecessary, potentially life-threatening conditions—and help avoid billions of dollars in medical costs over a decade—according to a recent study.

Read the study

From the Food Trust

Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity

A report from The Food Trust examines in-store promotions and pricing strategies that may encourage people to buy healthier foods and beverages.

Read the report

From Bridging the Gap

Taxes on Soda and Snack Foods

Bridging the Gap (BTG) examines how changes in price affect consumption of sugar-sweetened beverages. BTG also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.

Learn more

More Research and Resources on Pricing Strategies

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Childhood Obesity Program Area

RWJF is committed to tackling one of the most urgent threats to the health of our children and families—childhood obesity. Our goal is to reverse the childhood obesity epidemic by 2015.

An Analysis of Public Health Policy and Legal Issues Relevant to Mobile Food Vending

November 1, 2010 | Journal Article

Mobile food vendors can deliver nutritious food options, in particular fresh produce, to communities that are suffering high obesity rates.

A National Grassroots Campaign for Healthier Food

May 23, 2011 | Program Result Report

From 2009 to 2010, Active Voice, San Francisco, organized Ingredients for Change, a nationwide grassroots campaign designed to spur public awareness and advocacy around healthy food, food justice and childhood obesity.

A New Light Rail Line with Stops in Low-Income Neighborhoods

August 4, 2010 | Program Result Report

ISAIAH, a faith-based community organization of 90 congregations, mobilized community activists to promote the links between transportation and access to healthy foods and to bring light-rail stops to low-income neighborhoods in the Twin Cities.

Avoid SNAP Judgments

May 22, 2013 | Culture of Health Post

Supporting SNAP is both the right thing to do and the smart thing to do, writes RWJF Vice President James S. Marks in an op-ed in the Huffington Post.

Community Organizing to Expand Access to Healthy Food and Safe Places to Play

October 1, 2009 | Program Result Report

A group of leaders in public health, healthcare, research, government, and community advocacy and programming launched the Consortium to Lower Obesity in Chicago Children.

Creating Gardens in 15 North Carolina Counties

September 20, 2009 | Program Result Report

FirstHealth is a nonprofit health system covering 15 counties with a network of hospitals, health and fitness centers, primary and dental care centers, and a hospice and home care program.

Faith & Food

August 4, 2011 | Program Result Report

The Center for Closing the Health Gap in Greater Cincinnati, in partnership with three Avondale neighborhood churches, mobilized a faith-based coalition to advance policies to improve the availability of healthy, affordable foods.

Fruit and Vegetable Availability and Selection

October 1, 2012 | Journal Article

Expansion of WIC foods was associated with small positive externalities on the food environment.

Monitoring Foods and Nutrients Sold and Consumed in the United States

January 1, 2012 | Journal Article

As food production and consumption change, researchers look to datasets to provide information on food in America.

Neighborhood Environments

January 1, 2009 | Journal Article

The availability of fresh produce and other healthy food options is better in higher-income and white neighborhoods. Complex relationships exist between dietary patterns, demographics and health. These relationships must be explored for the purpose of developing responsive health policy.