Pricing Strategies

RWJF Priority: Use pricing strategies—both incentives and disincentives—to promote the purchase of healthier foods

Prices can significantly affect family food choices and are emerging as an important strategy in the movement to reverse the childhood obesity epidemic. For example, when healthy foods like fruits and vegetables are more affordable, children are less likely to gain excess weight. And leading health authorities, including the Institute of Medicine, recommend new policies to reduce overconsumption of sugar-sweetened beverages, which are one of the top sources of calories in the American diet.

The resources below, from RWJF grantees and partners, explore the possible health and economic impacts of using pricing strategies to promote consumption of healthy foods and beverages and discourage consumption of unhealthy products.

Childhood Obesity Policy Priorities

Featured

A Penny-Per-Ounce Tax on Sugar-Sweetened Beverages Could Have Big Impact

Such a tax could prevent unnecessary, potentially life-threatening conditions—and help avoid billions of dollars in medical costs over a decade—according to a recent study.

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From the Food Trust

Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity

A report from The Food Trust examines in-store promotions and pricing strategies that may encourage people to buy healthier foods and beverages.

Read the report

From Bridging the Gap

Taxes on Soda and Snack Foods

Bridging the Gap (BTG) examines how changes in price affect consumption of sugar-sweetened beverages. BTG also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.

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More Research and Resources on Pricing Strategies

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A New Light Rail Line with Stops in Low-Income Neighborhoods

August 4, 2010 | Program Result Report

ISAIAH, a faith-based community organization of 90 congregations, mobilized community activists to promote the links between transportation and access to healthy foods and to bring light-rail stops to low-income neighborhoods in the Twin Cities.

Principles for Framing a Healthy Food System

July 1, 2009 | Journal Article

A healthy food system is one in which everyone has daily access to a diet that allows for a full life, that does not deplete natural resources and allows for a sustainable livelihood by those involved with all aspects of food production. The author suggests seven principles that could be used in moving the United States toward a markedly improved food system.

Measures of the Food Environment

April 1, 2009 | Journal Article

This article reviews the relatively new body of research on the food environment, offering a systematic effort to examine its findings and advance the field.

Physical Activity and Food Environments

March 1, 2009 | Journal Article

This article provides an update on the body of research on physical activity and food environments. The authors present results from recent studies and reviews and discuss current promising innovations and policies.

University of Buffalo Professor Encourages Planners to Create Communities That Facilitate Healthy Food Systems and Healthy Eating

February 22, 2010 | Story

Samina Raja's active living research includes a National Institutes of Health grant to study how well an effort to increase physical activity in youth works among children living in areas with high access and in areas with low access to parks.

Neighborhood Environments

January 1, 2009 | Journal Article

The availability of fresh produce and other healthy food options is better in higher-income and white neighborhoods. Complex relationships exist between dietary patterns, demographics and health. These relationships must be explored for the purpose of developing responsive health policy.

Somerville Farmers' Market Makes Healthy Eating Affordable for All

January 27, 2009 | Program Result Report

The partnership recognized that in order to accomplish its goals, all of its strategies needed to be culturally, linguistically and economically appropriate for community residents.

Creating Gardens in 15 North Carolina Counties

September 20, 2009 | Program Result Report

FirstHealth is a nonprofit health system covering 15 counties with a network of hospitals, health and fitness centers, primary and dental care centers, and a hospice and home care program.

Philadelphia Project Works with Corner Stores to Improve Students' Snacking Choices

February 1, 2007 | Program Result Report

Staff at The Food Trust conducted a Corner Store Campaign to change the school and community environments to support healthy eating among children and adolescents.

Restaurant Executives Say Healthier Menu Items Make Sense Only When They Make for a Healthier Bottom Line

November 1, 2007 | Program Result Report

The Produce for Better Health Foundation conducted a study of how senior menu development and marketing executives at 28 leading U.S. restaurant chains decide whether to offer healthier foods on their menus.