Program Areas

Childhood Obesity

Pricing Strategies

RWJF Priority: Use pricing strategies—both incentives and disincentives—to promote the purchase of healthier foods

Prices can significantly affect family food choices and are emerging as an important strategy in the movement to reverse the childhood obesity epidemic. For example, when healthy foods like fruits and vegetables are more affordable, children are less likely to gain excess weight. And leading health authorities, including the Institute of Medicine, recommend new policies to reduce overconsumption of sugar-sweetened beverages, which are one of the top sources of calories in the American diet.

The resources below, from RWJF grantees and partners, explore the possible health and economic impacts of using pricing strategies to promote consumption of healthy foods and beverages and discourage consumption of unhealthy products.

Childhood Obesity Policy Priorities

From Bridging the Gap

Taxes on Soda and Snack Foods

Taxes on Soda and Snack Foods

Bridging the Gap (BTG) examines how changes in price affect consumption of sugar-sweetened beverages. BTG also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.

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Creating Gardens in 15 North Carolina Counties

September 20, 2009 | Program Result

FirstHealth is a nonprofit health system covering 15 counties with a network of hospitals, health and fitness centers, primary and dental care centers, and a hospice and home care program.

Evaluation of Communities Creating Healthy Environments

September 18, 2009 | Evaluation

A participatory evaluation of Communities Creating Healthy Environments (C-CHE) is being conducted to evaluate grassroots activities that has been demonstrated to be optimally useful for grassroots advocacy in particular.

Principles for Framing a Healthy Food System

July 1, 2009 | Journal Article

A healthy food system is one in which everyone has daily access to a diet that allows for a full life, that does not deplete natural resources and allows for a sustainable livelihood by those involved with all aspects of food production. The author suggests seven principles that could be used in moving the United States toward a markedly improved food system.

Affordability and Obesity

July 1, 2009 | Journal Article

This article examines the relationship between obesity and the affordability of food. While some argue that the availability of certain types of foods has a causal effect on obesity, there is little definitive data supporting this claim.

Work Group I

April 1, 2009 | Journal Article

This article presents the conclusions of a work group charged with improving instrumentation to assess food and activity environments. The paper identifies key challenges and makes recommendations to improve instrumentation in this field.

Measuring Food Environments

April 1, 2009 | Journal Article

This article examines the measurement and study of food environments in historical context. Since food environments are believed to be linked to obesity and chronic disease, a more robust understanding of past food environment research may prove relevant for current research efforts.