Program Areas

Childhood Obesity

Pricing Strategies

RWJF Priority: Use pricing strategies—both incentives and disincentives—to promote the purchase of healthier foods

Prices can significantly affect family food choices and are emerging as an important strategy in the movement to reverse the childhood obesity epidemic. For example, when healthy foods like fruits and vegetables are more affordable, children are less likely to gain excess weight. And leading health authorities, including the Institute of Medicine, recommend new policies to reduce overconsumption of sugar-sweetened beverages, which are one of the top sources of calories in the American diet.

The resources below, from RWJF grantees and partners, explore the possible health and economic impacts of using pricing strategies to promote consumption of healthy foods and beverages and discourage consumption of unhealthy products.

Childhood Obesity Policy Priorities

From Bridging the Gap

Taxes on Soda and Snack Foods

Taxes on Soda and Snack Foods

Bridging the Gap (BTG) examines how changes in price affect consumption of sugar-sweetened beverages. BTG also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.

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More Research and Resources on Pricing Strategies

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Re/Storing Nashville

August 25, 2011 | Program Result Report

Re/Storing Nashville sought to address lack of access to healthy foods and childhood obesity in three Nashville neighborhoods by increasing residents' access to full-service grocery stores.

A New Light Rail Line with Stops in Low-Income Neighborhoods

August 4, 2010 | Program Result Report

ISAIAH, a faith-based community organization of 90 congregations, mobilized community activists to promote the links between transportation and access to healthy foods and to bring light-rail stops to low-income neighborhoods in the Twin Cities.

Creating Gardens in 15 North Carolina Counties

September 20, 2009 | Program Result Report

FirstHealth is a nonprofit health system covering 15 counties with a network of hospitals, health and fitness centers, primary and dental care centers, and a hospice and home care program.

Faith & Food

August 4, 2011 | Program Result Report

The Center for Closing the Health Gap in Greater Cincinnati, in partnership with three Avondale neighborhood churches, mobilized a faith-based coalition to advance policies to improve the availability of healthy, affordable foods.

A National Grassroots Campaign for Healthier Food

May 23, 2011 | Program Result Report

From 2009 to 2010, Active Voice, San Francisco, organized Ingredients for Change, a nationwide grassroots campaign designed to spur public awareness and advocacy around healthy food, food justice and childhood obesity.