RWJF focuses on six policy priorities that evidence suggests will have the greatest and longest-lasting impact on our children.
Our Priorities
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School Foods and Beverages
Ensure that all foods and beverages served and sold in school meet or exceed the most recent Dietary Guidelines for Americans.
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Healthy Affordable Food
Increase access to high-quality, affordable foods through new or improved grocery stores and healthier corner stores and bodegas.
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Physical Activity at School
Increase the time, intensity, and duration of physical activity during the school day and out-of-school programs.
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Pricing Strategies
Use pricing strategies—both incentives and disincentives—to promote the purchase of healthier foods.
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Physical Activity in Communities
Increase physical activity by improving the built environment in communities.
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Marketing to Kids
Reduce youths' exposure to the marketing of unhealthy foods through regulation, policy, and effective industry self-regulation.
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Childhood Obesity in the News
What We Don't Fund
Because RWJF’s strategy for reversing the childhood obesity epidemic hinges on changing policies and environments, we generally do not support projects that provide only information or education. Because we focus on preventing obesity, we do not invest in research regarding medical or surgical treatment of obesity. In keeping with Foundation policy, we give preference to proposals developed by public agencies and tax-exempt organizations.
RWJF does not accept unsolicited proposals for its work to prevent childhood obesity. We issue specific solicitations for proposals and ideas throughout the year. If you register to receive funding alerts through the Foundation’s website at www.rwjf.org, you will receive e-mail notices of each funding opportunity.