Childhood Obesity Program Area

RWJF is committed to tackling one of the most urgent threats to the health of our children and families—childhood obesity. Our goal is to reverse the childhood obesity epidemic by 2015.

Statement Regarding The Walt Disney Company's Pledge to Help Prevent Childhood Obesity Through New Marketing Standards

June 5, 2012 | Commentary/Story/Staff and Leadership

"Having fun is an important part of growing up. But kids can’t have fun if they aren’t healthy. We commend Disney for recognizing that, and for making changes in their business model to help kids lead healthier lives.”