Childhood Obesity Program Area

RWJF is committed to tackling one of the most urgent threats to the health of our children and families—childhood obesity. Our goal is to reverse the childhood obesity epidemic by 2015.

Unhealthy Food Ads Dominate Spanish TV Shows for Kids

May 8, 2013 | News Release

More than 84 percent of all foods and beverages advertised to children on Spanish-language television shows are unhealthy, according to a new study.

Despite industry promises, Yale study finds unprecedented marketing of sugary drinks to youth

October 31, 2011 | News Release

Research findings uncover targeted outreach to African Americans and Latinos.

Communities Ramp Up Efforts to Address Childhood Obesity

May 31, 2011 | News Release

Twelve communities of color and indigenous nations receive $3 million to improve access to healthy foods and safe places to play.

Adapting Physical Activity Interventions to Prevent Obesity in Culturally Diverse Populations

July 1, 2009 | Commentary

To address obesity in culturally diverse populations, interventions should include "real-world" practices that are adapted to cultural needs, values and resources, according to Terry L. Bazzarre, Ph.D., a former senior program director at the Robert Wood Johnson Foundation.