Lower-Calorie Foods: Its Just Good Business
Hank Cardello of the Hudson Institute discusses some of the key findings from his new report, which shows how restaurant chains can benefit from increasing their sales of lower-calorie foods and beverages.
This new report joins a similar one from 2011. Together, they show that healthier products can contribute to a healthier bottom line for restaurant chains and major food and beverage companies.
The Business Case for Healthier Foods
This new report finds that restaurant chains that serve more lower-calorie foods and beverages have better business performance. Over five years, chains that increased the amount of lower-calorie options they served had better sales growth, larger increases in customer traffic, and stronger gains in total food and beverage servings than chains whose servings of lower-calorie options declined.Read more
In 2011, the same author released a report showing that food and beverage companies with a higher percentage of their sales coming from better-for-you (BFY) products perform better financially. These companies recorded stronger sales growth, higher operating profits, and better reputations than companies that sold fewer BFY products.