Lower-Calorie Foods: It's Just Good Business

Key Findings

Hank Cardello of the Hudson Institute discusses some of the key findings from his new report: Lower-Calorie Foods: It's Just Good Business. The report shows how restaurant chains can benefit from increasing their sales of lower-calorie foods and beverages.

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This new report joins a similar one from 2011. Together, they show that healthier products can contribute to a healthier bottom line for restaurant chains and major food and beverage companies.

The Business Case for Healthier Foods

Lower-Calorie Foods: It's Just Good Business

Lower-Calorie Foods: It's Just Good Business

This new report finds that restaurant chains that serve more lower-calorie foods and beverages have better business performance. Over five years, chains that increased the amount of lower-calorie options they served had better sales growth, larger increases in customer traffic, and stronger gains in total food and beverage servings than chains whose servings of lower-calorie options declined.

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Better-for-You Foods: It's Just Good Business

Better-for-You Foods: It's Just Good Business

In 2011, the same author released a report showing that food and beverage companies with a higher percentage of their sales coming from better-for-you (BFY) products perform better financially. These companies recorded stronger sales growth, higher operating profits, and better reputations than companies that sold fewer BFY products.

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Hudson Cardello Healthier Foods: It's Just Good Business infographic

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