Childhood Obesity Program Area

RWJF is committed to tackling one of the most urgent threats to the health of our children and families—childhood obesity. Our goal is to reverse the childhood obesity epidemic by 2015.

Unhealthy Food Ads Dominate Spanish TV Shows for Kids

May 8, 2013 | News Release

More than 84 percent of all foods and beverages advertised to children on Spanish-language television shows are unhealthy, according to a new study.

Fast Food Restaurants Dish Up Unhealthy Marketing to Youth

November 7, 2010 | News Release

Researchers release unprecedented report on fast food nutrition and marketing.

Children and Teens Seeing Fewer Television Ads for Fruit Drinks, Regular Sodas and Sweets

July 6, 2010 | News Release

But youth of all ages seeing more fast-food ads, study finds.

Kids Spoon-Fed Marketing and Advertising for Least Healthy Breakfast Cereals

October 26, 2009 | News Release

Researchers release cereal rankings based on nutrition and marketing exposure.