BJ Fogg, director of the Stanford Persuasive Technology Lab, is a social scientist, innovator, and teacher who creates systems to change behavior. "If we can help people understand how behavior change really happens in the long-term, then I believe people can design some of their own solutions to have healthier behaviors."  —BJ Fogg 

 

BJ Fogg, director of the Stanford Persuasive Technology Lab, is a social scientist, innovator, and teacher who creates systems to change behavior. "If we can help people understand how behavior change really happens in the long-term, then I believe people can design some of their own solutions to have healthier behaviors."  -BJ Fogg

WHN: Fogg Infographic Preview
WHN: Fogg Infographic Preview

Who Will Change Their Behavior?

Behavior is the result of three factors coming together at the same moment—motivation, ability, and triggers.

View the full infographic

Share this

How do you really cause #behaviorchange? @BJFogg explains his model #WhatsNextHealth

Listen in at left as Assistant Vice President of Research and Evaluation Brian Quinn and guest BJ Fogg talk about the need to help people understand how behavior works so they can be more effective in changing their own behavior on episode 2 of RWJF's Pioneering Ideas podcast (4:34).

Culture of Health Blog

The Motivation Bias

Debra Joy Pérez, former assistant vice president for Research and Evaluation at the Robert Wood Johnson Foundation and currently with the Annie E. Casey Foundation, shares her impressions of BJ Fogg’s model for behavior change and how it might impact our work.

Read more

Share Your Ideas

We Want to Hear From You

Did one of our What's Next Health thinkers spark an "aha!" you'd like to share or do you have a thinker to suggest for the series? Email us or join the #WhatsNextHealth conversation on Twitter.

conversations with pioneers

Each month, What’s Next Health talks with leading thinkers to inspire us all to think big about the future of health and health care.

Learn more about the series