BJ Fogg, director of the Stanford Persuasive Technology Lab, is a social scientist, innovator, and teacher who creates systems to change behavior. "If we can help people understand how behavior change really happens in the long-term, then I believe people can design some of their own solutions to have healthier behaviors." —BJ Fogg
Why RWJF Cares
If we want people to have healthy habits, we need to understand where these habits come from. BJ Fogg’s behavior model gives us a compelling understanding for how behavior change happens, and allows us to better see how our work could inspire these changes.”
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