BJ Fogg, director of the Stanford Persuasive Technology Lab, is a social scientist, innovator, and teacher who creates systems to change behavior. "If we can help people understand how behavior change really happens in the long-term, then I believe people can design some of their own solutions to have healthier behaviors." -BJ Fogg
Why RWJF Cares
If we want people to have healthy habits, we need to understand where these habits come from. BJ Fogg’s behavior model gives us a compelling understanding for how behavior change happens, and allows us to better see how our work could inspire these changes.”
Listen in at left as Assistant Vice President of Research and Evaluation Brian Quinn and guest BJ Fogg talk about the need to help people understand how behavior works so they can be more effective in changing their own behavior on episode 2 of RWJF's Pioneering Ideas podcast (4:34).
If you like this, explore more:
How can we motivate people to make healthier decisions? This series of experiments applies the principals of behavioral economics to better understand how and why doctors and patients make the decisions they do.
Childhood Obesity Program
Our goal is to reverse the childhood obesity epidemic by 2015 by improving access to affordable healthy foods and increasing opportunities for physical activity in schools and communities across the nation.
Positive Health is an emerging concept that seeks to demonstrate that in addition to health risks, people also have health assets, which can be strengthened to produce a healthier life.