As social media manager, Erin Kelly thinks strategically and tactically about how the Robert Wood Johnson Foundation can leverage digital and social media to achieve our goals. She works in partnership with every Foundation office to develop and coordinate a variety of campaigns across social media channels. Kelly monitors social trends to stay informed of the evolving landscape, tools, and strategies, helping the Foundation stay at the forefront of new innovation. She also leads trainings and best practice development to bolster the Foundation’s social media knowledge base.
Kelly, who joined the Foundation in 2007, was drawn to the Foundation’s mission to improve health and health care in every community and praises RWJF for its approach to philanthropy, noting that “it’s not who we are as individuals at the Foundation but how we all work collaboratively to do this job better.” Moreover, she views her work as a way to “see the whole”—working across the Foundation’s program teams to help present their projects, research, and achievements across the web.
Before joining the Foundation, she spent six years at Johnson & Johnson. In addition to leading a team to redesign the Internet portal, for which she received an Encore Award, Kelly was responsible for managing employee newsletters, intranet content, speechwriting, and broadcast communications. She also was a member of the jnj.com Internet team during her MCIS Fellowship in Corporate Communications. During her tenure at Johnson & Johnson she received a Johnson & Johnson Standards of Leadership Award in June 2006 and was recognized for her involvement with the Women’s Leadership Initiative.
Kelly has a master’s degree in communication and information studies, and a bachelor’s degree in communication, both from Rutgers University.