Director, Audience Engagement


Princeton, New Jersey

The Robert Wood Johnson Foundation (RWJF) seeks a seasoned, innovative campaign builder to serve as a key architect for the Foundation’s new communications efforts to engage new audiences in a movement to build a national culture of health. To foster this culture, RWJF is creating tools to help people understand both personal and community health data and strategies they can use to move from education to action and strive to create a society in which everyone can lead healthy lives. The director will be a strategic advisor to the communications and program teams to unify and amplify the voice of the Foundation and propel a national movement. The director will work strategically to define, segment, and target new audiences; develop targeted messages and platforms; and coordinate the Foundation’s efforts to engage people and build support at the community level.


RWJF is the nation’s largest philanthropy dedicated to addressing the nation’s most complex health and healthcare issues. For over 40 years the Foundation has brought its experience, commitment and a rigorous, balanced approach to the problems that affect the health and health care of all Americans. With a singular focus on creating a culture of health in the United States, RWJF is now striving to create a society in which health is not unduly and unequally influenced by income, education, ethnicity and zip code, but rather flourishes across geographic, demographic, and social domains. To do that, the Foundation aims to bridge health and health care; build public demand for healthy places and practices; create diverse and powerful networks of thinkers and leaders; and partner with government, business, organizations, and individuals to drive transformative change.

With $10 billion in assets generating grants approaching $400 million annually, RWJF supports the work of a diverse group of grantees whose programs have a measurable impact, prompt new public policies, inspire action from the private sector and improve systems for delivering the best healthcare for the nation. These program areas include initiatives on reducing childhood obesity, expanding healthcare coverage, improving the public health sector, as well as investments in health professionals’ training, pioneering health care solutions and improving overall value of health care for all Americans. 



Strategic Communications is the largest department at The Foundation, with over 32 professionals and support staff. It has embarked on a comprehensive, enterprise-wide communications effort to achieve greater impact and influence through a movement that builds a culture of health across the nation. The Communications department is pursuing a critical internal change process in which it is utilizing new tools to engage a broader audience and build new allies and community networks to support this movement. In order to do this, the Foundation recognizes the importance of providing a central, integrated communications platform to support multi-disciplinary teams, working internally and externally to speak with a united voice. To drive this movement and amplify the voices pursuing a healthy society, RWJF will bring together diverse communities across the nation to encourage the growth of micro-movements championing a culture of health.

The director, audience engagement will develop and implement strategies that dramatically increase the influence of the Foundation through engagement with new and broader audiences and result in building a national culture of health. Reporting to the Vice President of Communications, Charles “Robin” Hogen, and working closely with the Associate Vice President of Communications, Frederick Mann, the director will work collaboratively across programs and initiatives to help define and reach new audiences for the Foundation’s work, develop consistent and targeted core messages and outreach platforms, and conceive of and implement strategies to change the way the public thinks about health and wellness through a national social change movement. In defining and implementing this new strategy, the director will serve as a leader and partner in developing engagement efforts critical to the movement’s success.



  • Build a national campaign promoting a culture of health. Develop, coordinate and execute effective strategies and partnerships to engage new audiences. Work across Foundation program teams and the communications team to design and execute a national framework with locally defined campaigns that activate grassroots networks and inspire change.
  • Lead efforts to understand and target new audiences. Direct consumer market research and analysis to define, segment, and reach out to new audiences, including engaged consumers, business leaders, and community influencers. Serve as a thought-leader in developing the Foundation’s core messages and, in close coordination with internal and external content creators, develop relevant messages for targeted audiences.
  • Serve as a thought-leader and builder for the Foundation’s audience engagement efforts. Provide insight and information to the Foundation’s leadership, including helping to define success and measure progress against audience engagement goals. Support a culture of collaborative communication and continuous improvement across the Foundation’s engagement efforts.
  • Work closely with the communications and program teams to build and implement relevant platforms and toolsets that support audience segmentation and outreach. Stay current with new trends and best practices in digital communication to identify effective opportunities to implement the Foundation’s audience engagement efforts. Provide aligned and strategic support and counsel for program teams in utilizing creative and effective platforms and tools for engaging audiences with targeted, relevant messages. Work with the Foundation’s Web and social media teams to improve the marketing of digital content and campaigns.
  • Ensure alignment of communication and engagement efforts. Build understanding and value-based relationships with program teams to support strategic development of aligned programmatic communications. Through thought-partnership and counsel, ensure that communications are consistent such that the Foundation speaks with one voice in pursuit of a national culture of health.



The ideal candidate will have at least a BA or BS degree and a minimum of eight years of demonstrated experience in audience segmentation, campaign management or marketing communications. S/he will possess superior writing and interpersonal skills as well as the ability to embody the mission of the Robert Wood Johnson Foundation. The ideal candidate will possess a mix of successful, professional achievements and the aptitude to learn and adapt to the culture of the Foundation. A collegial, collaborative and accessible leadership style is a prerequisite, as is the creativity, energy and political savvy needed to introduce and champion new ideas.

The director is expected to have the following personal characteristics and professional experience:

  • A demonstrated track record of developing targeted campaigns that reach niche markets (agency or political campaign experience is a plus).
  • A creative, strategic, and forward thinker with the drive to work independently as well as a track record of collaboration and innovation. The successful candidate will be a strong negotiator and able to work across content, delivery platform and program teams to execute plans and maximize the communications roadmap and traffic. S/he will be able to handle multiple priorities simultaneously and have excellent time management skills.
  • Computer skills, media-specific technical skills and the ability to use analytics to inform decisions are hallmarks for a successful candidate.. Strong research abilities and the capability to interpret big data are necessary.
  • Highly developed interpersonal skills, including a demonstrated ability to work in a complex team matrix environment. S/he must be collegial and congenial, possessing impeccable writing, presentation and oral communication skills, as well as an ability to synthesize and translate complicated materials into clear and simple language. This includes the translation of academic research into an actionable strategy that is relevant for targeted audiences.
  • Maturity, good judgment and keen analytical and business strategy skills; ability to think critically, make decisions, and justify recommendations and results based on data and analysis. Strong project, time and people management skills, including demonstrated ability to think independently and with limited supervision, flexibility, and tolerance of ambiguity.
  • A background in or experience with using, developing and adequately utilizing social media is highly desired. While the ideal candidate may have limited personal engagement with social media, s/he needs to be familiar with multiple platforms of social media and have successful experience in leveraging these outlets.
  • The traits of honesty, integrity, enthusiasm, and perspective; a very strong work ethic, supported by commitment and follow-through. Travel is expected in this position.

To Apply

The Robert Wood Johnson Foundation has retained Nonprofit Professionals Advisory Group to assist in this recruitment; vice president, Tracy Welsh and managing associate, Tahsin Alam are leading the search.

Applications, including a cover letter, describing your interest and qualifications, your resume (in Word format), salary history and where you learned of the position should be sent to: In order to expedite internal sorting and reviewing processes, please type your name (Last, First) as the only contents in the subject line of your email.

RWJF is an Equal Opportunity Employer


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