Aug 29 2013
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Recommended Reading: FEMA on Preparing Your Family for an Emergency

“I’ll pack the dead batteries.”

“I’ll only put what I don’t need into a duffle bag.”

“I’ll try to get the generator going without any gas.”

Not exactly smart moves in the event of a natural disaster or other emergency…but maybe not far from reality for many families. Six out of 10 Americans don't have a disaster plan and only 19 percent said they were very prepared for a disaster. A new PSA campaign from the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council hopes to change that.

The campaign is designed to educate and empower families with children in the household to take steps to get everyone prepared for emergencies. That means giving everyone a role and ensuring everyone knows the plan. Unfortunately, because the subject matter is difficult and weighty, some parents hesitate to even bring it up.

By showing exactly how not to approach the discussion of preparedness—the above quotes are from family members sitting around a table—the new campaign encourages parents to have honest conversations with their kids about disaster preparedness, which can inspire a sense of confidence, control and calm when an actual emergency strikes.

“Humor is important because people get their guard down when they’re engaged in message,” said Priscilla Natkins, Ad Council’s executive vice president and director of client services. “They’re laughing, they’re smiling—yet they’re listening to the content. They’re listening to what these people are saying.”

>>Read More: Go to CNN.com to read the full story and watch a video on the new PSA campaign.

>>Bonus Link: Learn more about how families can prepare for disasters at Ready.gov/kids.

Tags: Disasters, Emergency preparedness and response, Federal government, Preparedness, Recommended Reading