As creative services manager in the Communications department, Joan Barlow’s brand marketing experience has guided the Foundation’s efforts in developing and implementing its visual identity. Barlow oversees design direction, management, and production of many of RWJF’s print and Web-based materials including national program products, Foundation publications and tools, conference and research reports, and operational documents. She also manages the creative direction of the RWJF exhibit booth, which has won many awards for its unique design, and contributes to several internal teams working on projects ranging from branding to quality improvement.
Having joined RWJF in 2000, Barlow enjoys the “opportunity to work with all program teams and look at the scope of the work we do as a Foundation.” With more than 25 years of graphic design expertise at design firms and advertising agencies across the United States, she draws on a wealth of experience and work with a diverse client base in such industries as consumer products, hospitality, sporting goods, manufacturing, and pharmaceuticals. She was Manager of Creative Services for Benetton Sportsystem, where she managed and designed promotional material for five Sportsystem brands. Her work there included branding and corporate identity, advertising, merchandising, and product packaging and store design for both domestic and international markets.
Barlow received a BS in visual communications from the University of Delaware. She is a current Advisory Board Member for the AIGA’s Design for Good initiative. She also is a hospice volunteer with Princeton Homecare Services.
Born in New Jersey, she and her husband, Philip, a commercial photographer, reside in Bordentown, NJ, in what was, in 1850, the original home of the Bordentown Banking Company.